A REINTERVIEW with Greg Ulmer, Part 4.

(No part of this reinterview may be published elsewhere without written permission from victor j. vitanza and greg ulmer.) --Copyright notice at end of each file, starting with September file.


The PreText Conversations held a Re/In/View

with Greg Ulmer about his Heuretics: The Logic of Invention

during September, October, and November of 1994.

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Date: Sun, 2 Oct 1994 15:20:15 -0400
Sender: "Re/Inter/Views (a Pre/Text cycle)"
From: PreText@MIAVX1.BITNET
Subject: REINVW jmcf->rs: @ chem architecture

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To: (rs) Richard Smythe
Subject: REINVW rs->gms chemical architechtures fr/ Sept. 26

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Richard, I have reflected for a few weeks on your post that explains choragraphy as equivalent to a chemical architecture. Perhaps you are onto something with that fluid metaphor, although I understand you may see the relationship between Ulmer's work and hybrid chemical structures as equivalent not metaphoric.

_____ Or are you speaking metaphorically?

In the spirit of these lists, I seek clarification in an effort to entertain or perform what I can with you of the protocal of concurrence.

_____ What do mean for me to hear when you say that choragraphy identifies fundamental elements of language usage/textual production?

What do you mean by fundamental? How stable do you see this periodic table of the elements of discourse--CATT(t) and/as the pop cycle? I appreciate your perception of the "remake" and, since you have mentioned it in context with "rhyzography," I connect it vaguely now to D&G's word-order and repitition.

It may be that I (ms.)read my exclusion when I find CATT(t) less representative of what I know of lived experience than you seem to find it. I have had more success in the past feeling that Deleuze&Guattari's "schizography" --I am collapsing puns for clarity-- and its popular critique represent what I think I know of lived experience and perhaps that explains my difficulty with both choragraphy and protocals of concurrence.

_____ How similar is your "rhyzography" to Greg's choragraphy and schizoscience?

You mention work of yours in "rhyzography" in relation to choragraphy. Please expand upon that comment and draw out a little the connections you make between your work in "rhyzography" and Ulmer's choragraphy. What connections are you making? How is your rhyzography drawn from schizoscience?

_____ When you mention that Greg's work is similar to the practice of your colleagues in chemistry who recombine elements of the periodic table "in order to create new molecular hybrids, then testing these out in laboratory conditions to see if they are stable, if and how they interact w/other compounds, etc." Where do you see Greg doing work like this in Heuretics?

Is this work in chemical architecture that you see active in Heuretics or is it work that you see as made possible afterwards? How many choragraphies or discursive elements do you see as occupying the choragraphic or rhyzagraphic table of the elements? Four? Five? Or are you looking to a science of micros-copy that awaits other choragraphies to verify and accompany Heuretics until we reach some level of sustained confirmation of a hypothesis? What scientific method do you think will allow us confirmation of the five item table of fundamental elements of discourse?

_____ You ask: if ulmer is right when he reads derrida as identifying the visual metaphor of cognition, if ulmer offers us an alternative to this in mystory and choragraphy, then how can we begin to incorporate such electronic genres into our disciplinary discussions (e.g. this very list?). Would work within protocals of concurrence perform or initiate such reactions here? With or without catalyst? As you say: in other words, how can this discussion itself become a choragraphy?

Jim McFadden (jmcf)
Miami University

Offlist: jmcfadden@miavx1.acs.muohio.edu

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Date: Thu, 6 Oct 1994 15:06:33 -0400
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From: PreText@MIAVX1.BITNET
Subject: REINVW rs->jmcf: con-currence/currents

to: REINVW@miamiu.acs.muohio.edu
subject: rs->jmcf: con-currence/currents

Jim McFadden raised a number of questions in his 2 Oct 94 post:

(warning: this is a long response)

1. _____am i speaking metaphorically when i compare ulmer's work and hybrid chemical structures?

i'm not sure there's any other way of speaking. this is one thing i've learned from decon/poststructuralism, under- stood from the p.o.v. of grammatology [recall my example of ulmer's claim that derrida discovers the visual metaphor of cognition and suggests the alternative of the chemical senses (taste, smell) as a metaphor of cognition]. since i've just taught from chapter two of ulmer'sTEXTBOOK, i'm thinking of the lakoff and johnson entry, which identifies the metaphorical concept "argument is war" as structuring our experience of argument and offers the altern- ative "argument is dance" as a potential substitute. so the question is not so much am i speaking metaphorically but rather is my version of metaphoric speaking more effective/ descriptive of what's really happening?

2. this leads me to a second question concerning ...

_____what did I mean by saying HEURETICS identifies fundamental elements of language use/textual production.

I was thinking here of how the CATT and the popcycle each creates categories or slots that need to be filled (to put it crudely). the CATT, for instance, identifies the common denominators of all theories or methods (or let's say a set of common denomi- nators), so that one can see in chapter one (p. 8 ff) how the CATT was "used" by Plato and then by Descartes. these categories, then, i see as "fundamental elements" of making new methods. the popcycle, too,has the four fundamental arenas/discourses of our lives--home, school, discipline,entertainment; the popcycle, as i understand it, attempts to map or trace the slippage of discourses from one realm to the next, and is meant to be agenerative device--a heuristic--for electronic textual pro- duction (see definition of "conduction" on p. 195). the chart on p. 195 of HEURETICS functions like a periodic table of sorts, i would argue; it seems to reduce the various discourses to their funda- mental elements (reason, proof, medium, form).

3. _____how stable do i see this periodic table of elements?

as far as its power in terms of explanation (the CATT convincingly works when applied to Plato and Descartes, as far as i'm con- cerned) and creativity (its capacity to make something new), it seems quite stable to me. i wrote earlier that i should call it "a" set of common denominators " to suggest that there may be others as yet undiscovered. the popcycle is probably a little less stable in that there are other institutions that might fit/work/ substitute. i don't know what they might be.

4. i suggested that hybrid chemical bondings could provide a metaphor for the invention of new genres and mentioned my "rhizography" in the same breath as ulmer's "mystory" and "choragraphy." i see rhizography and choragraphy as being very similar in certain ways, such as in the conception of space that each invokes. the difference is in how we arrived at our conclusions: ulmer used derrida, i used d + g (deleuze and guattari). i understand the distinction between derrida's notion of the chora and topos in terms of the debates between artificial intelligence programmers and connectionist theorists; as ulmer writes in HEURETICS: "chorography as a practice corresponds to recent developments in computing, such as connectionism. opposed to the classical concept of memory as storing information in some specific locale from which it may be retrieved, connectionist designs of computer memory are based on a different characterization: 'Information is not stored anywhere in particular. Rather, it is stored everywhere . . .'" (36). so topos = the classical concept, and chora = the connectionist concept. d + g's notion of the rhizome is similar: connectionist models seem to literally manifest a rhizomatic principle of organization. The similarities get more complicated and would take up some real computer space to establish; if anyone is interested I could pursue this in future posts.

I will say something about how rhizography and chorography are similar. both are theories of hypertext/media (hereafter HT) compo- sition. each haselements of autobiographical writing that fuse with other generic (genre-ic) possibilitiesQessay, fiction, poetry, etc. rhizography is the name i gave to the texts i was creating in STORY SPACE (a hypertext authoring software created by eastgate systems inc.), texts i could not label with current literate generic categories. the combinatory power and associative linking that HT allows draws together all forms of textual production--all genres --into one: rhizography; it breaks generic as well as disciplinary boundaries and as such becomes thepostmodern medium.

the interesting thing is that both of us came up with similar conceptions of electronic writing: we were both "targetting" electronic composition; thedifference was in the THEORIST (the first "t" of the CATT) we chose as mentor. the similarity between the two concepts of space (rhizome and chora) suggest a degree of continuity among poststructural thinkers that may be paradigmatic. rhizography is the name i give to the kind of writing that occurs when one composes in hypertext, in particular STORYSPACE, a particularly powerful kind of hypertext authoring software that is becoming quite popular.

i could go on about "rhizography" (i wrote my dissertation about this) but i do not want to stray from our purpose. it might help to note that greg was the director of my dissertation. but i would reiterate that we arrived at our conclusions separately: i was not aware of his work in HEURETICS at the time and came up with my name quite independently of his "chorography." i think the fact that we both came to similar conclusion is testimony to both thepower of his method and its generative ability as well as whatever continuity can be said to exist in poststructural thought.

5. _____where do i see greg doing work like colleagues in chemistry, testing hybrids in labs?

i see HEURETICS/chorography as one example of an experiment (the title of chapter three), MYSTORY as another. having taken courses with greg, i haveexperienced his "textshop" approach (see his essay "textshop for an experimental humanities" in REORIENTATIONS: CRITICAL THEORIES AND PEDAGOGIES, eds. bruce hendricksen and thais e. morgan, the first subtitle of which is called "thehumanities laboratory") and have worked to experiment with the CATT on assignments as far back as 1987 (more on this soon). this is the nicest thing about his pedagogy: he does the work he asks his students to do. he also models chemistry instructors when he asks students to replicate and test pastexperiments in literature, the avant-garde texts of past and present. HEURETICS, as the subtitle suggests, attempts to identify the logic of invention: it is a "how to" be creative instruction manual.

6. the scientific method of confirmation will emerge i think over time: "the proof will be in the pudding" comes to mind, though i'm not sure what that means. he directly calls us to experiment on p. 39 of HEURETICS. i willoffer one example of my success with the CATT to demonstrate its potential power: using the CATT, i contrasted the five-paragraph theme, chose Dziga Vertov the russian avant-garde film-maker as my theorist, and my (assigned) target was freshman composition. one day i stumbled on my analogy as i looked at an avocado seed as big as a baseball growing in a jar: it had split, and a single thick root was emerging. this became the analogy of the five-paragraph theme and its emphasis on a single thesis, one five-page unified essay. i then thought of watermelons as fruit with many seeds that grows on the surface. so i invented an assignment based on the contrast of a five-paragraph theme and based on these botanical metaphors, calling it the "anatheme"--students write fiveone-page papers, using different genres, different voices, and asserting five different theses. in effect, i discovered d + g's concept of the rhizome on my own, using the CATT (the watermelon shares characteristics of rhizomes). it is now firmly *rooted* in my mind, and perhaps this is why i am fond of d + g's 1000 PLATEAUS.

i hope this long post was helpful in clarifying my previous post.

richard smyth
rsmyth@piper.hamline.edu
hamline university

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Date: Fri, 7 Oct 1994 22:25:40 -0400 Sender: "Re/Inter/Views (a Pre/Text cycle)"
From: PreText@MIAVX1.BITNET
Subject: REINVW glue->cgb: invention (sub)versus

_____To what degree is the "Eureka Experience" metaleptically inscribed in the heuretic process?

Collin poses a fascinating question having to do with the relation of the eureka intuition to the way a culture, society, civilization organizes all its boundaries. Is there something about the way literate societies divide up experience that facilitates the bisociational effect, the unexpected juxtapositions that create the event of insight? He goes on to wonder about the perhaps artificial nature of heuretics which further fabricates the illusion of having an insight... (I am distorting the question somewhat so I can get around to my reply).

The hypothesis here might be that the more differentiated a society becomes the more opportunities develop for a necessary forgetting to exist (different parts of society do not know what other parts are doing, and individuals within themselves do not know what they are doing in general): in short, the condition of the UNCONSCIOUS. the history of literacy in any case suggests that the unconscious that is the experience of depth, of the ghost in me, is specifically Western and an emergent behavior related to the socialization and institutionalization of literacy.

Now various students of creativity have described the event of EUREKA, which is a personal experience, an emotion, in terms of the UNCANNY--recognizing the familiar in the unfamiliar. This experience is the one I describe in < Derrida at the LIttle Bighorn > and in HEURETICS when I recognized my fathers Sand & Gravel Plant in Derridas theory of _chora_. Psychoanalysis is the best theory of the uncanny we have to date, and it might be interesting to use it to think about the relationship between selfhood, literacy, and invention.

Anyway, Every civilization possesses a system(s) of classification. The continuing value of structuralism is that it attempts to map these systems and to show how individuals internalize the structuration of their society. The whole study of ideology is about nothing else than how identity emerges as the arrangement or interface between inner personal and outer collective experience. A quick way to demonstrate the nature of what ideology attempts to account for is to tell a joke. Jokes are the markers tracing the articulating of the body by the categories of identity (race, gender, relation etc)

BORDERS. Structuralism suggested usefully that there is a kind of homology or isotopic relationship at all the levels of existence, from the organization of the organic body into erogenous zones (the letter of the unconscious) through the logical methods of reason, the aesthetics of design of objects, the plans of cities, to the political organizations and so on. It is very difficult to grasp this complex pattern from inside (but there is no outside). Choragraphy is a poetics for making a map of the specific pattern that marks ones position in this network (and for navigating or negotiating).

The further claim of choragraphy is that it is possible not only to grasp the pattern or style of ones civilization, but to use that understanding to go beyond the given, to intervene in culture at the level so to speak. This possibility is timely because the once-stable categories have become unstable and are dissolving, and that is precisely what makes our moment so rich with possibilities for invention: the relative ease with which one might now cross borders. The shape of this crossing is:

\ / \ / \ / \ / \ / \/ /\ / \ / \ / \

sChoragraphy in the context of schooling could be said to be a (pseudo)-eureka in that as a pedagogy it usually takes place before the students have acquired a discipline. As the history of invention shows, inventions are not produced in general but in contact with specific disciplines. Why go thought the motions of inventing before one invents? Let us say that students who put together a mystory do in fact have the emotional experience of the uncanny called Eureka. they have not invented anything in the sense of innovation, but they have acquired training or experience in the emotional dynamics of creative thinking. Heuretics is no more and no less of a set-up (a controlled experience to create the effect of learning) than is any other pedagogy.

The test of choragraphy is whether or not real learning takes place when it is practiced. The further claim is that, once the method is fully implemented rather than simulated in models such as mine (when it is supported and augmented in an educationally institutionalized computing) children will be able to do what only experts are able to do now. That is, the separation and isolation of practices that we experience in literacy have created conditions that require specialization,expertise (experts are to knowledge what politicians are to government).

At the same time, the grid of specialization currently organizing knowledge is potentially favorable to inventiveness. The institutions within which these distinct practices exist are now being wired for interaction one with the other. What remains to be designed is the interface, the means of articulation (choragraphy is an example of such a means). Once the circulation or flow through the popcycle gets underway (when the flow is not only across the borders of the divisions of knowledge, but also across the border separating school from the other institutions of society), learning and life may be reintegrated (the dream of virtual reality--to map the interface--the intelligent system--directly onto the real: not only no paper, but no screen either: no representation).

Which is not to say that we will be done with classification (or done with identity), but that the organizing categories will be other than they are now. Before I go any further into the zone of science fiction I better quit. Psi/Phi.

GREG ULMER

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Date: Sat, 8 Oct 1994 10:49:17 -0400
Sender: "Re/Inter/Views (a Pre/Text cycle)"
From: PreText@MIAVX1.BITNET
Subject: REINVW glue->rs, jmcf: periodic table

_____How useful is the analogy linking the CATTt to the periodic table?

Richard and Jim's exchanges about the chemistry combinatorial of elements reminded me that in TELETHEORY I used as a point of departure Hayden White's call for the reinvention of historiography using the arts and sciences of our own moment in the same way that Ranke et al used the arts and sciences of the 19th century. White in METAHISTORY used the structure of the four tropes, the four modes of emplotment, that could be used to tell the same story to different (tragedy, comedy etc). Historians did not disagree about the facts constituting the event called "The French Revolution." They did relate these facts in quite different ways, giving different interpretations. White speculated about the possibilities of replacing these classic genres or modes with the experimental forms of the 20th century. He warned that certain combinations were unstable, even destructive, in the manner of the elements of the periodic table, with the absurd being in the nuclear range.

Part of the experiment in TELETHEORY was to challenge or test White's claim of the unviability of the experimentalist line in contemporary letters. The CATTt heuristic itself, nonetheless, owes much to White's tropology. The neologism of the *catastropics* pushes White's table into the zone of instability. White turned out to be right in that mystories are singular and nontransferable. The vita form of < Derrida at the Little Bighorn > is accidental and temporary. The effect of proof available in mystory is accessible primarily only by making one's own. Mystories do not travel. Note that the few reviewers of TELETHEORY have dismissed the experiment ( D at LBH ) as insignificant, unworthy of comment (I am referring to Richard Lanham and the Brunette and Wills review essay in DIACRITICS).

In HEURETICS the combinatorial table is evoked again in the relay of Bernard Tschumi's MANHATTAN TRANSCRIPTS. For Tshumi, no combination is ruled out. The value of the periodic table for me is in its suggestiveness. At the same time, I recall Jack Goody's point in THE DOMESTICATION OF THE SAVAGE MIND that the periodic table is the crowning achivement of literacy. The systematization of lists into tables is a feature of writing as a tool of visualization. As such it is an interface metaphor (like the Mac destop) for the visualization operations that remain to be invented/designed/ discovered available within the operations of computing. the instructions for my assignments are figurative, indirect, not literal.

GREG ULMER

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Date: Fri, 14 Oct 1994 11:39:20 -0400
Sender: "Re/Inter/Views (a Pre/Text cycle)"
From: PreText@MIAVX1.BITNET
Subject: REINVW glue->gms disciplinary discourse

_____What is the nature of the circulation between Discipline and Entertainment? (What is a popcycle? )

_____What exactly are the ties between materiality and method?

1. Geoff s question is posed a couple of different ways and cuts to the heart of the vision of grammatology. In one post Geoff set up a contrast between Derrida (esoteric impenetrable theory) and John Cage (the opposite?). Cage s writings are more accessible than theory, in a way, but the ideas and practices are equally alien to the popular audience: the avant-garde works by that effect of estrangement the Russian formalists analyzed so well. Anyway I love both theory and the vanguard and in < The Object of Post- Criticism > in a book edited by Hal Foster (THE ANTI-AESTHETIC) I brought Cage and Derrida together in the context of the century-long commitment to collage-montage. I am sympathetic, in other words, to everything Geoff says about John Cage (whose signature anagrams modestly to Jo Change). A wonderful dissertation/book could be written bringing together Cage, K Burke, McLuhan, and Bucky Fuller as the spokespersons of a North American continental parallel to the European theory/vanguard alliances we read so much about. When some of my colleagues, impatient with the European invasion, wonder if there isnt some homegrown movement just as good, the Cage et al group is the one I remind them of. Cage said he wanted Mao AND Fuller.

2. _____What is the place of theory in modernist civilization (who needs it)?

Answering this question reminds me of some discussions I had with Walt (my father) after I got to college and discovered the humanities existed as a division of knowledge that folks could major in (my experience at home and in school led me to believe that university consisted of the fields of engineering, agriculture, and the professions). There was one especially memorable evening I recall when Walt, a family friend named Mr. Richards who was a local rancher and also chairman of the board of regents of the state of Montana, and myself got to conversing (I wont say arguing because the exchanges were always good natured) about the uselessness of pointy-headed intellectuals (like the faculty in the English Dept at the u of MOntana, folks such as Leslie Fiedler). Walt and this rancher used a kind of base-superstructure argument: Mr Richards cattle, or dads sand and gravel, were raw materials to which ranching or gravel planting added real value by making these products useable and available for real survival activities such as food and shelter. Parasiting on this economy were the bookish sorts who added nothing of value to anyone and just criticised America (love it or leave it).

During Walts ten years as a state legislator in Montana he was involved with the sponsorship of several education-related bills, including one to limit the salaries of faculty to $15,000 a year (he never made more than $10,000 himself) and to fire Leslie Fiedler (anyone who thinks we dont need tenure etc to protect academic freedom might want to review the career of Leslie Fiedler --at Buffalo as well as at Missoula) as a reminder about the fragility of intellectual work in a culture as anti-intellectual as ours). And my father was a moderate Republican. His district (Custer County) and the whole of Eastern Montana had a strong John Birch Society following (John Birch, the first man killed in World War Three).

_____How did we get in this fix of resenting the experts we can't live without?

The humanities are organized as disciplines just like every other branch of knowledge, as paradoxical as it might seem. If English were not a discipline it would not be established in the university (or it might be a < leisure course >) Why? LITERACY. Plato, founder of the first school, inventor of method, gave us the practice and the institution to do it in. What is the Platonic model of knowledge that represents the nature of the technology of alphabetic writing? The split between doxa and episteme, opinion and knowledge. To know in literacy it does not suffice to have know- how in the manner of a craftsman, but the meta-knowledge of knowing-that, made possible by the invention of conceptualtiy. To acquire this meta-knowledge (knowing what you know and how you know it) is an arduous task, made increasingly difficult by its own success (by the accumulated discourses of the learning process).

After a long period of denial I have come to the conclusion that training in literacy is hard, painful, boring due to the nature of the tools (granting that it is always possible to ameliorate the pain to some degree and that some people are so curious that nothing can deter them from gaining pleasure from learning). In more optimistic moments I consider that the difficulty and boredom that are features of schooling are not necessary, but are the solution devised by a technically sophisticated yet anti-intellectual society to produce experts who hate thinking (they are very good at their speciality but refuse to think an inch beyond the borders of their mastery). The result? No philosophers sitting around coffee houses fomenting revolution.

The natures of conceptuality, method, and school produced ultimately the society of experts--specialists who do our meta- knowledge for us. In an egalitarian society, one founded precisely on the rejection of elites and their fancy-shmancy court culture and mumbo-jumbo ritualized religion--the new expert elites of modernity are accepted with a great deal of ambivalence. In this context Derrida (or whichever critical theorist) plays the same sort of role in the humanities that an Einstein plays in physics (or any other theorist plays in any other specialization). Derrida, that is, is the master of a highly evolved peculiar way of using language (method). Such *is* the nature of discipline; it is artificial intelligence; the reasoning sustained within the evolved practices of philosophy are possible only in that discourse (calculus). In modernity, discipline does not entertain, and entertainment does not solve problems.

While disciplinary institutions are elitist by definition, still, the logic of the institution of expertise includes the delivery of the expert knowledge to the general population of citizens in the form of medical treatment, agricultural extensions divisions, statistical evaluations and the like. A major problem for the humanities is that we have never quite figured out how to deliver what we know, how to circulate it in mainstream culture. Within the institution we do as well as any other discipline (we all teach our classes). Where we break down, however, is interinstitutional--the circulation of our knowledge into general practice (the APPLIED question).

3. _____What is the place of expertise in the emerging electronic apparatus?

I have passed over this ground in some previous posts. In the context of grammatology (the history and evolution of the apparatus, the organization of language in terms of the interactive relations among technology, institutional practices, and individual identity formation) modernism is the culmination of the epoch of alphabetic literacy, in which the analytical nature of our tools was expressed in every dimension of our civilization from mental operations through the division of labor to the nation-state republic. Now the promise of the new apparatus (the promise but not the guarantee), is of a (re)convergence, perhaps a synthesis (a hybrid) that would produce the collapse of levels that Geoff suggests is desirable. Indeed, it has been the dream of intellectuals for some time to overcome the alienation of analytic society and rejoin the mass public (this is the dream of the avant-garde, despite the epater le bourgeois practices of some movements).

Electronic equipment supports this dream of convergence by means of artificial intelligence. Understanding that the apparatus constitutes a PROSTHESIS of the human sensorium, that it is a social machine, as much institutional and behavioral as technological (the point Linda Adler-Kassner made in her question) the electronic apparatus will (promises to) make all persons their own experts, just as the availability of the printed bible made it possible (if not necessary) for all persons to be their own priests. Interestingly enough, it is much easier to automate expertise than common sense.

Which brings up the other dimensions of the apparatus: the creation of equipment that automates disciplinary expertise involves the invention as well of institution and behavior that supply an interface; that make it possible for laypersons to apply the expertise properly. Cyborgism? We are already cyborgs of course (I am thinking now in the prosthesis of literacy). On either side of the interface is a memory, one organic and the other machinic. The location of the design problem addressed in choragraphy is here, concerned with a mnemonic system that I may use in my living mind to keep track of what I am doing with my prostheses. Argumentation is a mental map that school provides to literacy Choragraphy aims towards being the mental map for electeracy.

4. _____What is the pedagogy for helping the grunge Rita Hayworth learn to speak?

Geoff vividly established a test case, the young woman sitting silently in class with Sonic Youth looping in her consciousness. She might be a more benign version of the urban black Frank Murray mentioned, devolving via 70 hours of TV viewing per week into a sociopath. My thinking about how to teach such students or in such a culture is guided by the popcycle and the theory of mourning. Freud made his theory about the civilizing effect of language learning vivid by using the metaphor of castration. Children are able to tolerate separation from parents because images of the parents are internalized (introjection and incorporation): the superego formation. This initial entry into language is just the beginning and supplies the model for all subsequent entries into the discursive formations of civilization. We enter natural language within the institution of the home/family.

Now that the TV set is in the home, the institution of entertainment is colonizing the home. The majority of children in America now learn their first language by watching television in the company of peers, rather than by interacting with the mother. It is not clear whether Freuds account applies to this new condition; certainly school ignores it entirely. (See Larry Rickles, _The Case of California_, on the absense of superego formation in LA gang culture). The serial relationship between the housewife mom sending her child to an elementary classroom with a mom-like teacher is disintegrating.

The point of the popcycle is that modern citizens continue and repeat the introjection process, building layer upon layer of discourses beginning with native language followed by entertainment, school, and (for some) discipline. Each is a fully formed discourse, but none is self-sufficient. Grunge Rita in Geoffs example is in a position in which the popcycle square has been given a quarter turn: she is thinking entertainment in the place of school. In the conditions of purism and separation featured in modernity, the girl is doubly dysfunctional: first because entertainment does not compute in school (it does no useful work there); second because she does not even know that school has its own language, and that language is in turn different from while mediating the language of discipline (discipline long ago colonized school the way entertainment only recently colonized the home). Literacy requires that this quarter turn be undone, but electeracy suggests that we can spin the mystorical square on the popcycle circle of institutions.

Talking in school had and has to be learned/taught; it is not the same as talking in entertainment or the home (it is as different from it as theory is different from Popeye). (Cf. my discussion in a previous post about the invention of the dialogue as the interface metaphor for accessing the analytical powers of writing). Perhaps one of the biggest reasons why our population is so ambivalent about school is that they never learned its discourse. That is, they kept expecting or assuming that they were communicating in some hybrid of home and entertainment, and so were always disappointed (and intimidated), the whole experience being like that of an illiterate gifted at pretending to be able to read. Teachers, for their part, often seem not to realize that the students have not been taught school (discipline is passed through it transparently) and so behave like bad tourists in foreign lands who, when the natives fail to understand them, speak more loudly until they are shouting: BUTTER! H-A-V-E Y-O-U N-O B-U-T-T-E-R? Or, similarly, this is the way critique speaks in the institution of entertainment, becoming infuriated when its discipline concepts are heard as gibberish.

Geoff is right to stress that HEURETICS is a work of discipline and so by itself it is an incomplete project. At the same time, for me at least, it is the pay back for a long term investment. It is the detour that might be a short cut in a certain sense: I had no idea what to do about the classroom Geoff described, and that I have been in myself; nor did I have, without theory, have a means to think my condition. Now I have an idea, even if it is one whose value remains to be tested (with this reinvw being one approach to this test). The mystory, the popcycle, and choragraphy are ways to design a school practice that puts the different discourses introjected by the students into circulation, contact, convergence, interaction, and allows all of them to function holistically. Whichever one a person starts with, it supplies a model for learning the others. And that is the point for our moment--already post yet still modern. The four discourses of the popcycle will be with us for a while yet. Just how this circulation conduction works needs considerably more theorizing, testing, experimentation. My work at this point proposes that choragraphy is the school practice, and the internet is the institution, that go with the new electronic technology.

In a future post I would like to get around to talking about what actions I am taking as a result of my own reading of HEURETICS.

GREG ULMER

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Date: Sun, 16 Oct 1994 00:19:44 -0400
Sender: "Re/Inter/Views (a Pre/Text cycle)"
From: PreText@MIAVX1.BITNET
Subject: REINVW cgb->glue: miscellania

Greg,

I suppose that the best place for me to begin is to second your own motion that you
> get around to talking about what actions I am taking as a result of
> my own reading of HEURETICS.
In fact, I want to expand the notion to include your own speculation about actions that other teachers might take as well. I want to drain off right away the servile-quest-for-authorial-intent aftertaste that such an expansion entails, though, by approaching it from a different angle, namely:

_____What pedagogical strengths of your own does a project like Heuretics cater to? And what weaknesses does it cover up?

I guess the better way to write that is along the lines of "what areas has H caused you to improve or change?" Oh well. It's still valuable on occasion to view strengths as strengths, and that means....

Not necessarily an appropriate interview question, asking about the interviewee's self-perceived weaknesses, but I want to ask about what can and can't be done pedagogically with H without asking you to "tell me what to do." Part of what I'm asking is whether or not any part of H fell outside what you had (or do) perceive(d) as your own pedagogy.

A related question:

_____Are there parts of the book that we don't see? And I don't simply mean unpublished chapters. I mean were there false starts, and if so, how did you deal with them?

I was left a little uneasy after H, because everything fit together so well. For the purposes of the book, obviously, they should. But did you pursue the anagram lemur as well as le mur? Are any of these African monkey-foxes climbing the walls of Fort Da as we speak? What happened when there was no Eureka?

_____Likewise, how do you deal with students who don't participate in the exploratory (vs. justificatory) discourse that you propose? In part, I am asking a question about resistance, but I want to distinguish between conscious and unconscious. Do students respond to it as (yet) an(other) disciplinary trick? I don't mean to cast this in a right/wrong framework, and to exclude some student reactions as "wrong," but assessment is a question most of us have to deal with...

Some unrelated questions (it's been a while!):

I might propose that literacy created experts by the standards of orality-- that is, memory, arrangement and style were simulatable by the fact that the person could carry the language around inscripted. And you yourself take the next step, when you write
> the electronic apparatus will (promises to) make all persons their own
> experts, just as the availability of the printed bible made it possible (if
> not necessary) for all persons to be their own priests.
And so:

_____Have you thought about the qualities which would characterize expertise in electeracy?

I'm tempted to expect an answer which disavows expertise altogether, but I wonder if such a move can be made when so many people (ourselves included) place so much personal stock in being expert.

One more, and this is very practical. it's a question which, in part, comes from having just read Geoff's article in P/T, where he offers models of composition taken in part from student activity (LANtalking). My question concerns the problem that I think many teachers who teach in computer classrooms run into--namely, how does technology change the teaching of writing? Many of the answers I see suggest that they simply make us better at what we're already doing. That is, the process is computerized (i.e., accelerated), but the product is still firmly targeting a culture of literacy. I can imagine a newly literacizing society envisioning print entirely in terms of how it will improve orality--that is, I may be asking the question from a position too firmly entrenched in literacy, but

_____What kinds of speculation can we make about the products of electeracy? I constrain myself to the speculative in a direct attempt to keep away from an un-self-conscious "what does it look like" kind of question, but I don't really know how to avoid it.

In a postscript to this last question, I would admit that H gives me a pretty good idea of what it can look like, but what happens when electeracy is completely here and those barriers/borders no longer function. That is, doesn't your own project as it's currently drawn rely upon the separation of entertainment from discipline? And yes, I agree that those borders aren't going to disappear overnight, but I'm still wondering where your project goes when they do. (because I assume they will) Perhaps I ought to count my future anterior blessings first! :)

Collin Brooke
CGB1046@utarlg.uta.edu
The University of Texas at Arlington

==============================================
Date: Tue, 25 Oct 1994 15:11:06 -0500
Sender: "Re/Inter/Views (a Pre/Text cycle)"
From: Victor Vitanza
Subject: REINVW vjv->glue: excluded third/middle

glue, while you are thinking about Collin's questions, i would venture to ask you the question that usually pops up in these situations ...

_____What have we not asked you about the roads ... avenues ... serpentine movements ... towards your writing *Heuretics*?

_____Or was it "your writing"?

_____Or did *Heuretics* write its various selves, if selves, which I do not think it has.

_____In other words, Is *Heuretics* composed of or by SIGNS? Hence, by the semiotics of the negative?

Over a month ago, when we started this , I mentioned my concern with the typical nature of the topos of ... from which you might be writing or might be written.

_____Is there any room in what you are "doing" or being "done" to ... for the middle voice (Barthes, Lacan, etc.)?

... which, then, gets me to asking ...

_____How much, if any, of the Lacanian third term "_lalangue_" is there in the "writing" of *Heuretics*?

The third term ... you refer to it in *Applied Grammatology* ... is a reference to what is excluded, purged, when system and an individual speeh (writing) act takes place. Another way of asking this question is ...

_____How much of the third principle of reason--i.e., the excluded middle--is excluded here; How much is nega- tion negated here in *Heuretics*?

In many vvays, all these aboVe questions are the same question.

_________
victor vitanza:

victor = conqueror

vita = life

anza = against

(victor against life)

victor, conqueror of death!

OR

Victa Nyanza
(_Finnegans Wake_, 558.27-28


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